WhatsApp Campaigns
Reach customers on the channel they actually open
Capacity WhatsApp Marketing Campaigns send Meta-approved messages at scale and turn every reply into a two-way conversation on the messaging app over 3 billion people use every day.
Why this matters
While it becomes harder to reach customers over email, text and phone, WhatsApp marketing still reaches billions of people worldwide. Reach more customers where they are with Capacity WhatsApp Campaigns, featuring full compliance, personalization and platform unification.
Get the highlights
Higher Engagement
WhatsApp marketing messages routinely see 90%+ open rates and faster reply times than email or SMS, giving every outbound message a higher chance of converting.
Built in Compliance
Meta-approved templates, opt-in tracking and 24-hour service window logic are enforced automatically. Your team focuses on the message, not the policy.
One AI Platform
WhatsApp Campaigns run on the same AI Knowledge Orchestration Layer as your SMS, voice and chat AI agents. No duplicate tooling. No separate inbox.
Capacity in numbers
- 3B+ People reachable on WhatsApp worldwide
- 90%+ Average open rate for WhatsApp business messages
- 36.3B+ Automated interactions across the Capacity platform
Explore the features
Campaign Creation
Launch WhatsApp campaigns in minutes
Build, schedule and send WhatsApp campaigns from the same Capacity Console your team already uses. No developer required, no BSP juggling.
- Meta-approved template library. Build and submit marketing, utility and authentication templates from inside Capacity. Approval status is tracked in the Console.
- Dynamic field personalization. Personalize each message with contact-level variables — name, order ID, appointment time, account balance — at send time.
- Contact list management. Import via CSV or pull directly from CRM. Built-in segmentation keeps targeting clean and lists current.
Rich Media and Interactive Messages
More than text, more than clicks
WhatsApp supports the rich formats SMS can’t. Capacity makes them easy to use without writing code.
- Images, video, PDFs and location pins. Attach product shots, policy documents, instructional video or a store map to any campaign message.
- Interactive buttons and quick replies. Add Yes/No, reply options or call-to-action buttons that drive structured responses instead of free text.
- List messages for menus and catalogs. Present up to 10 options inside a single message. Perfect for booking flows, plan selection or product catalogs.
Compliance Management
Stay on the right side of Meta, automatically
WhatsApp has its own rulebook. Capacity enforces it for you so campaigns don’t get throttled, templates don’t get rejected and your sender quality rating stays green.
- Opt-in capture and audit trail. Every consent event is logged against the contact record. Stop keywords are captured instantly and respected on every future send.
- 24-hour service window logic. The platform automatically tracks the customer service window and uses approved templates only when required, free-form replies when allowed.
- Quality rating and template monitoring. Sender quality scores and template performance are visible in the Console so you can catch issues before Meta does.
Two-Way Conversations
Every reply becomes a real interaction
Outbound is the start, not the end. When a customer replies to a WhatsApp campaign, Capacity routes the conversation into the same AI agents and live support flows powering your inbound channels.
- AI agent handling on reply. Replies are picked up by your WhatsApp AI Agent and resolved automatically when possible, like for booking, looking up an order, answering FAQs.
- Live agent handoff with context. When a human is needed, the conversation transfers with full campaign and contact history attached. No starting over.
- Unified omnichannel inbox. WhatsApp threads sit beside SMS, email, voice and chat in one inbox. AI agents don’t switch tools to switch channels.
Reporting and Visibility
See exactly what worked
Track every message from send to read to reply, in real time. No spreadsheets. No manual reconciliation.
- Live campaign results page. Monitor delivered, read, replied and opted-out counts as the campaign runs.
- Full interaction logging on contact records. Every message and reply is tied to the contact record for end-to-end visibility across the team.
- Post-campaign reports. Final reports are generated automatically at campaign close. Share results without extra work.
Platform Unification
One platform for inbound and outbound
WhatsApp Campaigns run on the same AI Knowledge Orchestration Layer as your inbound support. One tool, no silos, no second BSP contract to manage.
- Shared knowledge layer. Outbound campaigns and reply handling draw from the same knowledge powering your inbound virtual agents. Consistent answers, every channel.
- CRM and Salesforce sync. Sync contact lists and trigger follow-up campaigns directly from your CRM via API.
- Meta Business Solution Provider relationship handled. Capacity manages the BSP connection, number verification and Meta business account setup so your team doesn’t have to.
Frequently asked questions
What are WhatsApp marketing campaigns?
WhatsApp campaigns are scheduled, Meta-approved outbound messages sent to a contact list on WhatsApp. Capacity is a WhatsApp marketing solution that lets you send appointment reminders, order updates, promotional offers, account notifications and follow-ups at scale.
How do WhatsApp campaigns work in Capacity?
You create a campaign inside the Capacity Console, submit your message templates for Meta approval, upload or select your contact list, add dynamic personalization fields, set your send windows and launch. The platform handles delivery, compliance, opt-out tracking and reporting automatically.
Do I need a separate WhatsApp Business account or BSP contract?
No. Capacity is set up as your Business Solution Provider connection. We handle Meta business account verification, number registration and the underlying WhatsApp Business Platform connection so your team doesn’t have to.
Is Capacity compliant with Meta and WhatsApp messaging policies?
Yes. Capacity enforces Meta-approved templates for all outbound messages, tracks opt-ins and opt-outs, respects the 24-hour customer service window and monitors sender quality ratings. Compliance is built in by default, not bolted on.
Can customers reply to WhatsApp campaign messages?
Yes. Every reply is routed into your AI agents and, when needed, your live support team, with full campaign and contact context attached. Outbound and inbound use the same Capacity inbox, the same knowledge layer and the same agents.
What kinds of messages can I send?
Capacity supports the three WhatsApp message categories: marketing (promotions, offers, product news), utility (order updates, appointment reminders, account notifications) and authentication (one-time passcodes). You can include text, images, video, PDFs, location pins, interactive buttons and list messages.
Can I send WhatsApp campaigns alongside my SMS and voice outreach?
Yes. WhatsApp, SMS and voice campaigns all run from the same Capacity Console and share the same contact lists, knowledge layer and reporting. Many customers run multi-channel outreach with WhatsApp as the lead channel and SMS or voice as fallback.
What languages does WhatsApp support?
WhatsApp templates can be approved and sent in over 60 languages. Capacity’s underlying voice and NLU stack supports the major global languages and integrates with translation workflows for multilingual campaigns.
Ready to meet customers where they already are?
See how Capacity WhatsApp Campaigns deliver Meta-approved messages, drive higher reply rates than SMS and turn outbound moments into two-way conversations — all from the platform your team already uses.